Top 5 Beauty Retail Apps on Android in Greece for Q4 2023

In Q4 2023, the top beauty retail applications on the Android platform in Greece exhibited varied trends in downloads and active users, reflecting their market dynamics. Here’s a closer look at the performance of these apps based on Sensor Tower data.

Παλιά έκδοση - Sephora saw fluctuating download numbers throughout the quarter. Starting with 2.4K downloads at the end of September, the app experienced a dip and then peaked at 4.1K in the week of November 20. The downloads then settled around 1.6K by the end of December.

Notino: perfumes and cosmetics displayed a remarkable increase in downloads. The app started with 1.2K downloads in late September, surged to over 3K in late November, and reached a high of 3.9K in early December. Weekly active users mirrored this trend, growing from 3.5K in late September to a peak of 7.1K in early December.

BEAUTY BAY had a modest performance in downloads, starting with 42 in late September and peaking at 97 in mid-November. Active users showed a slight decline from 175 in late September to 104 by the end of December.

CHARLOTTE TILBURY experienced low but steady download numbers, peaking at 92 in mid-November. The app's weekly active users started at 73 in late September, peaked at 97 in mid-November, and ended the quarter at 69.

Ulta Beauty: Makeup & Skincare had minimal activity in the provided data, with downloads recorded at 140 in mid-December and no downloads in the final week. Active users decreased slightly from 85 to 76 in the last two weeks of December.

For more detailed insights and data, visit Sensor Tower.